本教材根据商务英语专业就业岗位的工作任务模块化教学内容,在训练专业能力的同时融入技能和创新能力的训练,构建符合商务英语岗位需求的框架体系,帮助学生真正做到以英语为工具,服务商务岗位的相关工作,学以致用。 全书分为6个单元共18项写作任务,分别介绍求职与应聘、对外商务交际、内部事物处理、会展事务、业务往来、合同执行等六大工作模块的内容,循序渐进,每种体裁均提供写作范例及分析,方便套用和学习。修订版增加并扩充商务函电方面的相关写作,适应学生的工作需求。
邬庆儿,副教授,广州市广播电视大学副主任,持续在远程教育教学领域开展相关研究,取得了较为丰富的研究成果,发表学术研究论文38篇,其中北大核心期刊10篇,省级以上刊物28篇,编写教材2部,获得了国家、省、市的20多个奖励和荣誉。
Unit 1 Job Application
Task One Job Application Letter
Task Two Resume
Unit 2 External Correspondence
Task One Section Ⅰ Letters of Invitation
Section Ⅱ Accept/Decline an Invitation
Task Two Congratulation Letters
Task Three Thank-You Letters
Task Four Apology Letters
Unit 3 Internal Communication
Task One Notices
Task Two Memos
Task Three Business Reports
Task Four Meeting Minutes
Unit 4 Conference and Exhibition Writings
Task One Company Profile
Task Two Product Presentation
Task Three Letter of Establishing Business Relations
Unit 5 Business Contact
Task One Enquiries and Offers
Task Two Counter-Offers and Re-Counter-Offers
Task Three Order
Task Four Business Contract
Unit 6 Contract Execution
Task One Payment
Task Two Shipment
Task Three Insurance
Task Four Complaints, Claims & Adjustments Section Ⅰ Complaints and Claims
Section Ⅱ Adjustment Letter
Appendix Ⅰ Guide to Certificates
Appendix Ⅱ Key to Exercises