五菱之光：一部造车史（Wuling: A Trailblazer in the Automobile Manufacturing）
定 价：168 元
- 作者：Lin Xueping（林雪萍）
- 出版时间：2025/4/1
- ISBN：9787121500015
- 出 版 社：电子工业出版社
- 中图法分类：F426.471
- 页码：300
- 纸张：
- 版次：01
- 开本：16开
This compelling book explores the rise of China’s manufacturing prowess, providing a captivating narrative of a regional automotive enterprise’s remarkable journey. From its humble beginnings, the enterprise confronts harrowing challenges, ultimately establishing itself as a global powerhouse. This story is set against the dramatic backdrop of China’s industrial evolution spanning over six decades, offering a window into the heart-pounding saga of the country’s automotive sector. It is a tale of resilience and growth, illustrating the intricate interplay between local and international dynamics. Woven seamlessly into the narrative are three compelling strands: the unwavering determination of entrepreneurs, the transformative journey of the manufacturing system, and the dynamic trends defining the age of Chinese manufacturing. Together, these elements create a majestic and dynamic portrait of industrial vigor and ambition.
林雪萍，作为全球产业观察者，致力于用全球视角看待中国产业的全局变化。对于多个国家的产业变迁与创新体系，有着深刻的研究。对中国产业的发展趋势，有着长期跟随流动的视角。每年实地调研数十家企业和工厂，与中国企业家有着深度的接触。北京联讯动力咨询公司总经理，上海交通大学中国质量发展研究院客座研究员，天津大学兼职教授。著有《大出海》《供应链攻防战》《质量简史》《灰度创新:无边界制造》《五菱之光:一部造车史》《工业软件简史》等图书。荣获2023年中信出版社“年度作者”;《供应链攻防战》入选2024年“豆瓣年度商业·经管图书”，并入选2024年“得到年度书单Top15”与首届“得到读书人选择奖”;《灰度创新:无边界制造》入选2021年江苏省全民阅读活动领导小组向社会推荐的12本好书。曾作为中方成员之一参加中德建交45周年“中德‘10+10’高级别经济学家圆桌会议”。
Chapter 1 Prologue One City, One Legacy
Chapter 2 Bygone Tales Along the Liujiang River 1958–1998
2.1 Nationwide Dreams of Automobiles
2.2 A Quest for Direction
2.3 The Ephemeral Arc of Joy
2.4 The Rise of Mini Vehicles
2.5 The Year of Administrative Intervention
2.6 The Strategic Reorientation of Two Cities
2.7 The Essence of the Enterprise
2.8 Steadfast in the Tide: The Unswerving Path to Rewards
Chapter 3 The Maelstrom of Transformation 1999–2000
3.1 Crisis in State-Owned Enterprises
3.2 The Surge of Youthful Vigor
3.3 Historical Echoes of Flaming Torches
3.4 The Second Salvo of Reforms
3.5 The Commanding Presence of the ISO 9000 Office
3.6 The Lament of the Weeping Cars
3.7 Striking with a Masterstroke
3.8 Forging Wuling’s Manufacturing DNA
3.9 The Stone of Burden and the Sword of Peril
Chapter 4 The Whirlwind of Joint Ventures 2001–2002
4.1 Joint Ventures: A Race Against Time
4.2 A Half-Torn Business Card and Three “In-Laws”
4.3 The Widest Road Ever Crossed
4.4 A Lamb in the Wolf’s Embrace？
4.5 A Pot of Traditional Chinese Medicine
4.6 Gains for All Parties
Chapter 5 The Age of Iconic Vehicles 2003–2008
5.1 Farewell to Flat-Fronted Vehicles
5.2 First Strike in the Auto Wars
5.3 A Spring’s Ambition
5.4 From Joke to Jewel
5.5 The Sky Is the Limit
5.6 Quality’s Quantum Leap
5.7 Bridging North and South: A Tale of Two Bases
5.8 Crazy Gambit, Winning Hand
5.9 Battle for the Discourse of Power
Chapter 6 The Million Milestone Unveiled 2009–2010
6.1 Global Spotlight
6.2 Quality-Crowned Legendary
6.3 Excellence Evolved in the 4S Store Saga
6.4 The Perceived Quality
6.5 The Most Important Car in the World
6.6 Global Strategy: GM’s Calculated Moves
Chapter 7 Passenger Cars: From Cocoon to Butterfly 2011–2019
7.1 Dawn of Autonomy
7.2 Baojun’s Debut Bout
7.3 The Unity of Squads
7.4 The Chief Test Driver
7.5 Sharing a Ride to Navigate Uncharted Waters
7.6 The Baptism of Independence
7.7 Crafting a Unique Essence
7.8 Peaks and Valleys: Mastering the Balance
7.9 Navigating the Smart Innovation Maze
Chapter 8 Minimalism Redefined 2020
8.1 The “950” Initiative: Saving Wuling!
8.2 Pursuing Success without Subsidies
8.3 “Three-Good Student” Meets Liuzhou Model
8.4 Sizing Down: The Big Challenge
8.5 Pivot to Demand: Creating What the People Need
8.6 Epic Journey: The Grand Relocation
8.7 Banyan Roots: Sourcing Vitality and Mastery from the Depths
Chapter 9 Valor Across Borders 2021
9.1 At the Intersection of Progress and Regression
9.2 The Supply Chain Stranglehold
9.3 Lost and Found Amidst Cultural Ambiguity
9.4 Blazing Trails Across Barriers
9.5 Mastery of Localization
9.6 The Best Diplomatic Engagement
9.7 An Arduous Ascent
9.8 Reversing Fortunes: From Downturn to Triumph
Chapter 10 The Road Ahead 2022
10.1 Dawn of Electrification
10.2 The 2C Revolution
10.3 Shifting from Funnel to Hourglass
10.4 Nostalgia’s Sweet Return
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